For the ultimate in maternity comfort, this relaxed-fit Katie Knitted Dress from our Frugi Bloom collection is beautifully soft and has plenty of room for your growing bump! In a gorgeous Indigo Fairisle design, this raglan sweater dress is perfect for...
Perfect for those April Showers, this brand NEW Maternity Rain Mac from our Frugi Bloom collection is ideal for keeping yourself and bump dry during the unpredictable spring weather! With a clever extension panel on the front that can simply be zipped...
Great for keeping your kid warm and snuggly, our Big Snuggle Suit is perfect for lazy days spent lounging at home or for chilly evenings camping out in the wild! Designed to fit comfortably over a layer of clothing, this all-in-one has a cosy hood and...
In a classic and flattering design, this Delphine Tie Dress from our Frugi Bloom collection will keep you feeling fabulous during and after your pregnancy! In a stunning Black Spot all over print, this short-sleeved maternity dress has a clever mock-layered...
In a print that is inspired by words from nature that are disappearing from the dictionary, such as acorn and fern, this Berry Cord Pinafore is designed with plenty of room for your growing bump! From our Frugi Bloom collection, this dungaree dress is...
Perfect for keeping up with your kid's adventures, our classic fit Lumberjack Lined Jeans are super soft, cosy and durable. Inspired by traditional Scottish tartan, these jeans have a snuggly flannel lining in a check design that's great for adding a...
Who said bright and colourful was just for the little ones? Add a splash of Frugi fun to your wardrobe with our long-sleeved Grown Ups Sofia Skater Dress, great for some synchronised twirling and whirling!Twinning: Perfect for matching with our coordinating...
In a bold and beautiful design inspired by the national flower of Japan, the cherry blossom, this super soft maternity dress is ideal for keeping cool on warm summer days! From our Frugi Bloom collection, this sleeveless Summer Maxi Dress has a clever...
Perfect for when you are Out and About, this brand NEW baby changing backpack from our Frugi Bloom collection is great for parents on the go! With a large pocket for all your day-to-day essentials, it includes a handy nappy bag to hold wet re-usable nappies...
Inspired by the Japanese symbol for luck and longevity, the Red-Crowned Crane, this Hotchpotch Smock Maternity Dress from our Frugi Bloom collection has a fun Skateboarding Cranes printed skirt. With a clever double layer, the contrasting Indigo Stripe...
We've gone absolutely nutty over the cute Squirrel applique on the front of our crewneck Sammy Sweatshirt! In a gorgeous Teal Acorn Leaves all over print, this long-sleeved jumper is super-duper soft making it perfect for your little one to snuggle...
Great for helping to keep your little explorer warm and cosy, our long-sleeved Summit Sweatshirt has a fab Bird applique on the front that can be seen fishing in the Tobermory Teal panel at the bottom of the jumper! Pair with jeans or joggers for a snuggly...
A winter update to our best-selling summer style, this brand NEW Jura Jumpsuit from our Frugi Bloom collection is a relaxed and super comfy all-in-one maternity outfit! With a flattering wrap style top with a mock-layered panel underneath that can be...
From our super cute My First Frugi collection, this reversible Cuddle-Up Jersey Cot Bed Duvet Set features a duvet cover and one pillow cover. With an Island Life all over print on one side and a coordinating My First Frugi Multistripe on the other, this...
A gorgeous and super comfy all-in-one outfit! This brand NEW Juniper Nursing Jumpsuit from our Frugi Bloom collection has a flattering wrap style top with a mock-layered panel underneath that can be moved to the side for comfortable feeding. With an elasticated...
Fang-tastically soft and snuggly, this long-sleeved Jude Jumper from our BOO! collection makes a warm and cosy companion for your kid's adventures! Layer this sweatshirt over tops, joggers, jeans or dresses to create an autumnal outfit that's...
This lightweight Amy Applique Dress is perfect for keeping your little one cool while they're being busy little bees on their summer adventures! In a stunning swing shape, this dress has a handy elasticated neckline to help make dressing your little...
This brand NEW Fern Pinafore Dress from our Frugi Bloom collection, is prefect for layering over long or short-sleeved tops for a fab summer outfit! In a gorgeous Steely Blue Scatter Spot print, this dress is designed to provide plenty of room for your...
Inspired by the fields of beautiful sunflowers found throughout Japan, this soft Summer Tie Maternity Dress from our Frugi Bloom collection has a stunning Sunflowers all over print! With a clever mock-layered panel underneath with hidden side openings,...
In a gorgeous design inspired by traditional Japanese paper parasols, this stunning Spring Smocked Maternity Dress from our Frugi Bloom collection is perfect for days spent in the warm summer sun! With flattering smocking detail around the waist, this...
Great for synchronised twirling and whirling, our short-sleeved Grown Ups Skater Dress is perfect for twinning with your little one. In a sweet Rabbit Fields all over print, this dress is inspired by the island of Okunoshima, Japan's famous Rabbit...
In a print that is inspired by Scotland's star-rich skies, this brand NEW Drew Jersey Dress from our Frugi Bloom collection will bring a touch of fun and magic to your nursing wardrobe! In a slim fit design, the short-sleeved top panel on this dress...
A classic breton top that is not only a wardrobe staple but is cleverly designed too! This Tricia Top from our Frugi Bloom collection has an integrated vest underneath with low armholes for easier breastfeeding, simply lift the top layer up. Ideal for...
In a classic and versatile design, this brand NEW Bracken Top from our Frugi Bloom collection is an essential must-have for everyday wear. With a clever panel on the front that can be lifted to reveal hidden side openings underneath, this long-sleeved...
Perfect for keeping cool on warmer days, these brand NEW Calia Maternity Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump!Trousers: Made from 100% GOTS certified...
Don't let chilly weather put a stop to their summer adventures! A much-loved Frugi classic, our Snuggle Fleece has a hand warmer pocket on the front and a high collar making it super cosy and warm - the perfect comfy jumper for your little one.Grey...
With big, bright and beautiful Sunflower appliques on the front, this A-line Sorrel Skirt coordinates perfectly with our Lowen and Saffron Vests for a gorgeous summer nursing outfit!Made from 100% GOTS certified Organic Cotton SeersuckerSuper soft and...
Don't let in-between weather days ruffle their feathers, our long-sleeved Campfire Hooded Top is perfect for when it's not too hot and not too cold! With a colourful Kingfisher applique on the front, this lightweight hoody is ideal for popping...
Our best-selling and super soft Emily Jumper is the perfect go-to piece for keeping baby or bump and yourself warm when out and about this springtime! Part of our Frugi Bloom collection, this long-sleeved knitted maternity jumper features a fab open back...
The perfect go-to, our cosy Clover Cable Knit Cardigan is great for popping over your outfits for an extra warm and snuggly layer on cooler days. In a classic cable knit design, this long-sleeved cardigan is a must-have wardrobe staple.Made from 100%...
A gorgeous go-to piece for cooler days this summer! From our Frugi Bloom collection, this brand NEW super soft Daisy Jumper has a fun and colourful design on the front that is inspired by traditional Japanese paper parasols.Twinning: Great for matching...
Perfect as an extra layer on cooler mornings or for snuggling in on evenings spent relaxing on the sofa, this is the robe you've been dreaming of! In a gorgeous Topaz Blue Pointelle stripe design, this super soft Ginny Pointelle Robe from our Frugi...
Snuggle into beautifully soft organic cotton with our brand NEW Penelope Wrap Cardigan, the purl-fect go-to-piece for an extra cosy layer that can be popped over any outfit! From our Frugi Bloom collection, this long-sleeved maternity cardigan has a gorgeous...
Add a splash of tropical fun to your summer with our brand NEW Hawaiian Shirt for Grown Ups! Perfect undone over a t-shirt or buttoned all the way to the top for a smarter look, this short-sleeved shirt is great for bringing a bit of colour to you and...
An essential piece for your maternity wardrobe, this brand NEW Favourite Maxi Skirt from our Frugi Bloom collection has an extendable waistband that is designed to fit comfortably over or under your growing bump. In a versatile, wear-me-with-anything...
In a super versatile and easy-to-wear Indigo Blue, this long-sleeved Liliana Top from our Frugi Bloom collection is a wardrobe essential and perfect for layering this chillier season! With a clever double layer, this top has an integrated vest underneath...
Knee-sliding. Running. Cartwheeling. Hopping. Roly-poly-ing. These ready-for-anything Kieran Kneepatch Joggers have Rainbow powered knee pads, making them the perfect companion to keep up with your little adventurer! Great for pairing with our fun and...
Do you have a little explorer who loves to climb, run, jump and slide about on their knees? Our ready-for-anything Printed Snug Joggers have double-layered reinforced knee pads making them ideal for keeping up with any adventure! Great for pairing with...
This super soft Erica Swoop Top, from our Frugi Bloom collection, has an outer layer that can simply be moved to each side to reveal the cleverly integrated vest underneath with low armholes, perfect for easier breastfeeding while keeping your tummy well...
The ultimate in maternity comfort this summer, these brand NEW loose-fitting and super soft Parsnip Hareem Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump!Made...
Have you ever seen a fish fly? Our Hedgerow Hoody has a secret fish applique on the sleeve that your little one can bring to life with just a wave of their arm... but look out for the shark! Perfect for layering over shorts and t-shirts for a ready-for-anything...
Perfect for popping on and zipping up on chilly spring days, this Reese Jacket has a Grey Marl body with vibrant Koi Red sleeves and fun rainbow striped trims - great for adding a splash of colour to your little one's adventures!Made from GOTS certified...
Whether they are lounging at home or camping out in the wild, our Big Snuggle Suit is perfect for keeping your kid warm and snuggly! With a cosy hood and a zip fastening on the front, this all-in-one is designed to fit comfortably over a layer of clothing.Made...
Perfect for popping over your outfits for an extra layer of warmth, this Cosy Knitted Scarf from our Frugi Bloom collection will add a much needed flash of colour to gloomy days this chillier season!Made from 100% GOTS certified Organic Cotton KnitBeautifully...
A super warm and cosy essential for all mini adventurers, our Snuggle Jacket has a reversible zip down the front allowing your little one to choose between the fun and colourful Koi Joy all over print on one side or the fluffy Pacific Aqua short pile...
Moooo-ve over plain and boring t-shirts, say hello to our super fun and bright Adventure Applique Top! The perfect companion for your little one's explorations, this long-sleeved tee has a colourful Highland Cow (or Coo!) Hamish on the front. Layer...
In a classic Indigo Stripe design, this Iris Top from our Frugi Bloom collection is super versatile and easy to wear. With a clever double layer, this super soft boxy top has an integrated vest underneath with low armholes for easier breastfeeding, simply...
Inspired by the Scottish town of Paisley and the famous pattern of the same name, this super soft Peggy Cord Playsuit is ideal for keeping up with your little one's adventures! With adjustable button up staps, these dungarees look gorgeous layered...
Ready for a magical adventure to a fairy tale land or a spook-tacular Halloween celebration, this super snuggly Harriet Hoody Dress will make the perfect companion for your little explorer! With a handy pocket on the front that's great for keeping...
Double the fun! In either a fab Island Adventure all over print or a vibrant Koi Red Stripe design, our 2 pack of short-sleeved Tresco T-shirts makes creating summer outfits for your little one a breeze.Twinning: Great for family matching with our Jay...
Craving cosiness this wintertime? Then our brand NEW Bryony Jumper has got you covered! Part of our Frugi Bloom collection, this long-sleeved maternity sweatshirt has fab stretchy rib panels on the sides that offer plenty of room for a growing bump.Twinning:...
Inspired by the delicate features and pretty spotted coat of the Sika Deer that are native to Japan, our comfy Amelia Nursing Nightie from our Frugi Bloom collection comes in a gorgeous Topaz Blue Sika Deer design! Ideal for both nightwear and loungewear,...
Inspired by the colourful landscapes and amazing animals of Japan, these super soft and cosy Pansy PJ Bottoms are perfect for lazy Sunday mornings spent lounging around at home. Featuring a comfy elasticated waistband and handy pockets... Hooray for pockets!Twinning:...
Perfect for night time feeds! This super soft Aster Pointelle Pyjama Top from our Frugi Bloom collection features a clever crossover neckline with a panel underneath that can simply be lifted up or down for easier feeding access. Ideal for nightwear or...
Shine bright this summer with our Tiri Swimming Costume from our Frugi Bloom collection, perfect for bringing a splash of colour to the beach or pool! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for your growing bump and...
Bring a fun pop of Frugi colour to family days at the beach or in the pool with our Grown Ups Board Shorts! From our Swimwear collection, these shorts are super quick drying, perfect for being in and out of the water. Made from post consumer recycled...
Perfect for bringing a splash of fun Frugi colour to the pool or at the beach! Our brand NEW Teagan Tankini from our Frugi Bloom collection has soft gathers on the sides of the top to allow room for your growing bump. In a fun and bright rainbow stripe,...
In a stunning shorter style, this Milly Swing Cardigan is great for layering over your little one's outfits on those colder spring days!Made from 100% super soft Organic Cotton YarnIn a stunning Sunshine Yellow textured garter stitch designCoral Pink...
Go bananas for our brand NEW crewneck Blake Knitted Jumper! Beautifully soft and snuggly, this long-sleeved jumper is perfect for layering over t-shirts and jeans for an a-peeling springtime outfit.Made from 100% GOTS certified Organic Cotton YarnIn a...
A pretty yet practical ready-to-go-outfit, these soft Maya Dungarees have a fab elasticated neckline and leg cuffs that allow your little one to dress themselves in a flash! In a sweet Rabbit Fields all over print, this dress is inspired by the island...
Join the polka dot party this summer in our brand NEW Kiki Hotchpotch Dress! Do you love gorgeous Rainbow designs in super soft and floaty fabrics? Then this truly is the ultimate Frugi dress for you and your little one.Twinning: Great for sibling matching...
Featuring a duo of fire-breathing Dragon appliques on the front, this long-sleeved Lucas Zip Up Hoody will help to keep your kid warm and toasty this chillier season. Layer over our coordinating Alfie Raglan Top to create an outfit that will become legendary!Twinning:...
Pointelle perfection! Pretty yet practical, this long-sleeved 2 pack of Pointelle Tops are great for layering under dresses, dungarees, short-sleeved t-shirts or for wearing as they are. With sweet lace hole patterns, these bodies are soft, warm and a...
Welcome to the magical land of nod where fire-breathing dragons fly through the clouds past colourful rainbows! Our super soft Jamie Jim Jams are the perfect companion for your little one to snuggle into at bedtime. With raglan style long sleeves, these...
Two purrr-fect summer dresses rolled into one! This brand NEW Essie Reversible Dress has a beautiful design with a border print on one side and a gorgeous all over print on the other side, which will your little one pick today? For a stunning finishing...
Perfect for days at the beach, splashing in the pool or even for after bath times, this super soft and comfy poncho-style Havana Hooded Towel is great for keeping your kid warm and dry!Twinning: Great for sibling matching with our Little Havana Hooded...
This is what dreams are made of! Introducing our brand NEW Snuggler Sleeping Bag, designed to keep baby warm and cosy during naps and at night time. In a 2.5 tog, this sleeping bag is wadded for extra warmth with a handy zip fastening down the side, poppers...
Ride all the colours of the Frugi rainbow in our long-sleeved Rocco Jumper! With a fun Bike embroidery and Rainbow applique on the front, this jumper is ideal for layering over our coordinating Rafe Raglan Top and Ralph Reversible Shorts for a cosy summer...
Visit the magical land of nod in our brand NEW Zennor Zip Up All In One, ideal for keeping your sleepy kid warm and cosy at bedtime. Super-duper soft and snuggly, these pyjamas have a zip fastening down the front to help make changing for bed easy peasy!Made...
Zip on. Zip off. These brand NEW Tyler Ripstop Combats can be turned into shorts by unzipping each leg, perfect for paddling at the beach this summer. They can be rolled up with button fastening tabs on the sides to keep them in place. Or they can be...
Great for creating comfy outfits for your little one, these full-length Favourite Cuffed Leggings are perfect for pairing with tops and jumpers! Super-duper soft and stretchy, these versatile pull-ups have cuffs at the bottom that make them ideal for...
Our beautiful Immy Woven Dress is perfect for parties and special occasions! With pretty gathers around the waist, this summer dress has a cut away detail on the back with button fastenings at the top creating a gorgeous shape that's perfect for the warmer...
Two summer shorts in one? Yes please! These Seren Reversible Shorts have a fun Skateboarding Cranes all over print on one side and a contrasting Pacific Aqua Spot design on the other, which side will your little one pick to wear today? Pair with our coordinating...
Climb aboard and set sail for snuggly comfort this summer in our brand NEW Ezra Jumper! With a fab Boat embroidery and applique detail on the front, this crewneck jumper has fun hidden side pockets for your little one to store their most treasured possessions.Made...
Come Rain Or Shine, our brand NEW packaway waterproof jacket folds up into its own pocket for you to pop into your bag ready for those unexpected spring showers! Made from 100% post consumer recycled polyester - that's recycled plastic bottles, how...
Perfect for your little one's adventures this summer, our twirly-whirly Spring Skort has a hidden pair of shorts underneath to keep them warm and protected! Ready for a growth spurt, this soft skirt has an extendable Pacific Aqua waistband that you can...
Your little one will have a whale of a time in these Cassie Culotte Dungarees, perfect for keeping up with their summer adventures! With gorgeous culotte style shorts, these dungas are ideal for layering over our short-sleeved t-shirts to create ready-for-anything...
Inspired by words from nature that are disappearing from the dictionary, such as acorn and fern, this brand NEW Pixie Pinafore has adjustable button up staps to allow the dress to grow with your kid! Layer over our long-sleeved Pointelle Tops and Tamsyn...
For the sweetest of dreams! Introducing our brand NEW Stargaze Sleeping Bag from our super cute My First Frugi collection, designed to keep baby cosy during naps and at night time. In a 1.0 tog, this sleeping bag is fully lined with a fab zip fastening...
Two amazing dungas rolled into one! These brand NEW Rory Reversible Dungarees have a fab chest pocket on one side and a fun all over Frugi print with a chest pocket on the other side, which side will your little one pick today? Perfect for layering over...
Ahoy! Your little one will be ready for their summer adventures in this super comfy and relaxed fitting Jay Jumpsuit, perfect for warm summer days. Ideal for layering or for wearing on its own, this jumpsuit has a fab elasticated neckline and leg cuffs...
With gorgeous 3/4 length wide legs and a loose fit design, these brand NEW lightweight Lexi Linen Dungarees are perfect for keeping your little one cool on warm days! Layer over our Pointelle tops for a ready-for-anything springtime outfit.Twinning: Great...
Perfect for popping on after a long day of adventuring on the beach! Our brand NEW Towelling Hoody has a reversible zip down the front allowing your little one to choose between the fun and colourful Rainbow Fish fluffy towelling on one side or the Bright...
Did you know? The oceans surrounding Japan are home to over 33,000 species of marine life! Inspired by these fishy locals, our super floaty and twirly Tabitha Trapeze Dress is ideal for trips to the seaside this summer! With a fab elasticated neckline,...
Dance through fields of beautiful sunflowers with roller-skating unicorns in our gorgeous Twirly Dream Skirt! Super-duper floaty, this skirt is ideal for pairing with our coordinating Tori Top for a lush outfit for unicorn lovers.Made from soft, lightweight...
Bring a splash of Frugi colour to the beach or pool this summer with our brand NEW Swimming Costume from our Frugi Bloom collection! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for growing bump and adjustable, multi-way shoulder...
This gorgeous Nautical Boatneck Top from our Frugi Bloom collection can easily be lifted up to reveal a cleverly integrated vest with low armholes, perfect for comfortable feeding while keeping tummies well covered!OUTER: Made from 100% Organic Cotton...
It's written in the stars! In a print that is inspired by Scotland's star-rich skies, this long-sleeved Lulu Jumper Dress is perfect for layering over leggings or tights to keep your little one warm and cosy on winter adventures!Twinning: Great for matching...
In a gorgeous design inspired by traditional Japanese paper parasols, our Porthcurno Party Dress is great for keeping little ones cool when they're out and about this summer! Layer over our coordinating Annie Applique Cardigan on cloudier days or...
Add some star power to your little rockstar's wardrobe with our slim fitting Jordan Printed Jeans! Laser printed in a fun Small Star design, these jeans are great for pairing with our Alfie Applique Top to create a fab festive outfit that's great...
Ready to catch some waves? Surf's up with our brand NEW Runa Swimming Costume from our Swimwear collection! With a UPF 50+ rating, this sporty swim suit has full length long-sleeves and a high neckline for extra sun protection, perfect for your little...
We're digging rainbows this springtime with our long-sleeved printed Rex Jumper, ideal for layering over t-shirts and jeans for a cosy and ready-for-anything outfit. In a fab Dig A Rainbow print, this super soft crewneck jumper is inspired by the colourful...
Add a fun pop of Frugi colour to your wardrobe with our Grown Ups Favourite Tee, perfect for twinning with our Favourite Long Sleeve Body for babies and our Favourite Long Sleeve Tee for kids! Super-duper soft and versatile, this long-sleeved top can...
Bright and colourful prints aren't just for the little ones, now you can join the Frugi fun with our full-length Grown Ups Libby Leggings. Ideal for layering under dresses, skirts or tunics to add a flash of Frugi colour to your outfit.Twinning: Perfect...
Perfect for layering during the day, for sleeping in at night or for comfy loungewear, this long-sleeved Petal Pointelle Top is super versatile and a fab cosy layer for everyday warmth.Made from 100% GOTS certified Organic Cotton PointelleSuper-duper...
Our short-sleeved Lily Top is perfect for the warmer weather. In our fun Island Adventure all over print, this top pairs with our Calia Trousers for a relaxed, summery look!Made from 100% GOTS certified Organic Cotton Slub JerseyDrop shoulder style for...
Ready for a day of exploring, these slim fit Tresco Trousers are perfect for your little one's outdoor adventures. Cartwheels, running, climbing, skipping... These super-duper soft, snuggly and extra stretchy trousers can keep up with most!Made from 95%...
Don't let chilly days ruin their adventures this summertime! With a Unicorn applique on the front with sparkly silver thread woven into her mane and horn, this long-sleeved Harley Hoody is guaranteed to add a sprinkling of magic to your little one's...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Adventurer's Backpack is great for preparing your little one for a day of exploring the outdoors!...
Want to know a secret? This brand NEW Elodie Twirly Dress is powered by rainbows, perfect for adding fun Frugi colour to your little one's adventures this summer!Twinning: Great for matching with our Little Lola Dress for babies and toddlers and our...