Your little one will love the fun and colourful characters on the front of our short-sleeved Little Creature Applique Tops, perfect for pairing with our pull ups, shorts, leggings and trousers for a fab summer outfit!Made from super soft, GOTS certified...
Ideal for keeping your newborn warm and snuggly, our brand NEW long-sleeved Little Swoop Babygrow has a fab kimono style opening with popper fastenings curving all the way down the front for easier dressing and changing! From our super cute My First Frugi...
Perfect for unicorn-loving little ones! Gallop into summer with our Lizzie Applique Top. In a longer length A-line shape, this super soft top has a beautiful Unicorn applique on the front. Layer with our gorgeous Harley Hoody and Spring Skort or Libby...
In two beautiful and colourful designs, this twirly Lizzie Cord Skirt has pretty gathers around the waist creating a gorgeous full skirt that is perfect for your little dancer. Ideal for pairing with our Bethany Boxy Top for a tweet outfit to shake their...
Inspired by the fields of beautiful sunflowers found throughout Japan, this super soft Lowen Breastfeeding Vest from our Frugi Bloom collection is a must-have essential for your maternity wardrobe. With a clever panel on the front which can be lifted...
Featuring a duo of fire-breathing Dragon appliques on the front, this long-sleeved Lucas Zip Up Hoody will help to keep your kid warm and toasty this chillier season. Layer over our coordinating Alfie Raglan Top to create an outfit that will become legendary!Twinning:...
It's written in the stars! In a print that is inspired by Scotland's star-rich skies, this long-sleeved Lulu Jumper Dress is perfect for layering over leggings or tights to keep your little one warm and cosy on winter adventures!Twinning: Great for matching...
Perfect for keeping up with your kid's adventures, our classic fit Lumberjack Lined Jeans are super soft, cosy and durable. Inspired by traditional Scottish tartan, these jeans have a snuggly flannel lining in a check design that's great for adding a...
Inspired by the fields of beautiful sunflowers found throughout Japan, this Luna Skort is perfect for running, jumping and cartwheeling all summer long! With a hidden pair of shorts underneath, this skirt is great for keeping your little adventurer warm...
Super soft on one side, fluffy on the other! This brand NEW Marley Bib has either a colourful My First Frugi Multistripe on one side and a coordinating Soft White towelling on the other or a fun Rainbow Fish towelling on one side and a Motosu Blue stripe...
A pretty yet practical ready-to-go-outfit, these soft Maya Dungarees have a fab elasticated neckline and leg cuffs that allow your little one to dress themselves in a flash! In a sweet Rabbit Fields all over print, this dress is inspired by the island...
Fly high in the sky with our Meg Muslin Top. Inspired by the Japanese art of paper folding, this bright and lightweight top comes in our beautiful Origami Flight print. Perfect for keeping cool on those warm summer days, pair with our Nyla Cardigan and...
In a stunning shorter style, this Milly Swing Cardigan is great for layering over your little one's outfits on those colder spring days!Made from 100% super soft Organic Cotton YarnIn a stunning Sunshine Yellow textured garter stitch designCoral Pink...
We're nutty for the super cute Squirrel character applique on the front of this Myla T-Shirt! Pair with our Julie Jeggings and layer under our Sammy Sweatshirt for a ready-for-anything autumn outfit that's perfect for exploring the great outdoors.Made...
This gorgeous Nautical Boatneck Top from our Frugi Bloom collection can easily be lifted up to reveal a cleverly integrated vest with low armholes, perfect for comfortable feeding while keeping tummies well covered!OUTER: Made from 100% Organic Cotton...
Keep their mini legs warm and cosy when they are off on their adventures this chillier season! These super soft Norah Tights look fab layered under our range of fun and colourful kids dresses to create gorgeous outfits.Bumble Bee Spot: Made from 84% Organic...
Perfect for when you are Out and About, this brand NEW baby changing backpack from our Frugi Bloom collection is great for parents on the go! With a large pocket for all your day-to-day essentials, it includes a handy nappy bag to hold wet re-usable nappies...
Every explorer needs a break to refuel on their daily adventures, and what better way than with our Pack A Snack Lunch Bag! With a foil lining to help keep food fresh, the main pocket is large enough to fit our Splish Splash Steel Bottles in too. Perfect...
Inspired by the colourful landscapes and amazing animals of Japan, these super soft and cosy Pansy PJ Bottoms are perfect for lazy Sunday mornings spent lounging around at home. Featuring a comfy elasticated waistband and handy pockets... Hooray for pockets!Twinning:...
The ultimate in maternity comfort this summer, these brand NEW loose-fitting and super soft Parsnip Hareem Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump!Made...
Inspired by the Scottish town of Paisley and the famous pattern of the same name, this super soft Peggy Cord Playsuit is ideal for keeping up with your little one's adventures! With adjustable button up staps, these dungarees look gorgeous layered...
Snuggle into beautifully soft organic cotton with our brand NEW Penelope Wrap Cardigan, the purl-fect go-to-piece for an extra cosy layer that can be popped over any outfit! From our Frugi Bloom collection, this long-sleeved maternity cardigan has a gorgeous...
Look clawsome in our short-sleeved Penwith Polo Shirt, perfect for adding a touch of Frugi fun to smarter occasions this summertime! Pair with our lovely lobster collection to create smart and casual outfits!Made from 100% GOTS certified Organic Cotton...
With un-bear-ably cute and super colourful characters on the front, these Perfect Pair Socks are ideal for keeping your kids ankles and toes warm when they are off on their amazing adventures!Made from 90% soft Organic Cotton, 8% Polyamide and 2% stretchy...
Perfect for layering during the day, for sleeping in at night or for comfy loungewear, this long-sleeved Petal Pointelle Top is super versatile and a fab cosy layer for everyday warmth.Made from 100% GOTS certified Organic Cotton PointelleSuper-duper...
Inspired by words from nature that are disappearing from the dictionary, such as acorn and fern, this brand NEW Pixie Pinafore has adjustable button up staps to allow the dress to grow with your kid! Layer over our long-sleeved Pointelle Tops and Tamsyn...
Pointelle perfection! Pretty yet practical, this long-sleeved 2 pack of Pointelle Tops are great for layering under dresses, dungarees, short-sleeved t-shirts or for wearing as they are. With sweet lace hole patterns, these bodies are soft, warm and a...
Made from 100% beautifully soft, stretchy and breathable organic cotton, our Polly Printed Briefs have a handy elasticated waistband for a great fit. Available in two fun and colourful designs, these pants mix and match with our coordinating Voyager Vests!Made...
Your little one will dig storing all their favourite finds within the fun and playful patch pocket on the front of this short-sleeved Polzeath Pocket Top! With a fab Truck applique, this soft top pairs perfectly with our matching Snuggle Crawlers or Fun...
A strong woven organic cotton, our Poplin Fabric By The Metre is available in our fun and colourful City Stomp design, ideal for creating your very own soft furnishings to complete the look of your little one's bedroom!100% GOTS certified Organic...
In a gorgeous design inspired by traditional Japanese paper parasols, our Porthcurno Party Dress is great for keeping little ones cool when they're out and about this summer! Layer over our coordinating Annie Applique Cardigan on cloudier days or...
Do you have a little explorer who loves to climb, run, jump and slide about on their knees? Our ready-for-anything Printed Snug Joggers have double-layered reinforced knee pads making them ideal for keeping up with any adventure! Great for pairing with...
Kids will wheelie love our long-sleeved, slim-fitting, super-duper soft Radley Rib Top! Mega versatile, this stretchy tee can be layered under t-shirts, dungarees, hoodies and dresses for an extra cosy and warm layer.Made from 100% GOTS certified Organic...
Chasing train-bows! Inspired by our travels around Japan, this short-sleeved Rafe raglan T-Shirt has a fun rainbow coloured Bullet Train appliqued on the front! Great for pairing with the coordinating Ralph Reversible Shorts to create a fab summer outfit!Made...
Your kid will go bananas for our long-sleeved Rainbow Raglan Top, with a colourful Rainbow print and a skateboarding Banana applique on the front. Layer over jeans, leggings or shorts for an a-peeling springtime outfit!Made from GOTS certified Organic...
Come Rain Or Shine, our brand NEW packaway waterproof jacket folds up into its own pocket for you to pop into your bag ready for those unexpected spring showers! Made from 100% post consumer recycled polyester - that's recycled plastic bottles, how...
Perfect for popping on and zipping up on chilly spring days, this Reese Jacket has a Grey Marl body with vibrant Koi Red sleeves and fun rainbow striped trims - great for adding a splash of colour to your little one's adventures!Made from GOTS certified...
Your little one will go for gold this summer in our short-sleeved Renny Raglan T-shirt, perfect for mini sports days in the garden! Pair with our colourful Akiara Shorts for a ready-for-anything outfit.Made from super soft, GOTS certified Organic Cotton...
A super warm and cosy essential for all mini adventurers, our Snuggle Jacket has a reversible zip down the front allowing your little one to choose between the fun and colourful Koi Joy all over print on one side or the fluffy Pacific Aqua short pile...
Perfect for popping on after a long day of adventuring on the beach! Our brand NEW Towelling Hoody has a reversible zip down the front allowing your little one to choose between the fun and colourful Rainbow Fish fluffy towelling on one side or the Bright...
We're digging rainbows this springtime with our long-sleeved printed Rex Jumper, ideal for layering over t-shirts and jeans for a cosy and ready-for-anything outfit. In a fab Dig A Rainbow print, this super soft crewneck jumper is inspired by the colourful...
Ride all the colours of the Frugi rainbow in our long-sleeved Rocco Jumper! With a fun Bike embroidery and Rainbow applique on the front, this jumper is ideal for layering over our coordinating Rafe Raglan Top and Ralph Reversible Shorts for a cosy summer...
Keep your little explorer's toes warm and cosy whilst they are off on their big adventures with these super soft 3 pack of comfy rib top Rock My Socks! In fun and colourful designs inspired by the countryside of the Scottish Highlands, these socks are...
Two amazing dungas rolled into one! These brand NEW Rory Reversible Dungarees have a fab chest pocket on one side and a fun all over Frugi print with a chest pocket on the other side, which side will your little one pick today? Perfect for layering over...
Protect your kid's sunny adventures and help keep the sun out of their eyes with our lush Ross Reversible Hat! With a fun Indigo Lobster all over print on one side and a classic Chambray on the other, this bucket style hat pairs perfectly with our...
Ready to catch some waves? Surf's up with our brand NEW Runa Swimming Costume from our Swimwear collection! With a UPF 50+ rating, this sporty swim suit has full length long-sleeves and a high neckline for extra sun protection, perfect for your little...
In a versatile, wear-me-with-anything Indigo Blue, this Saffron Vest from our Frugi Bloom collection is a must-have essential for your maternity wardrobe. With a clever panel on the front which can be lifted to reveal the hidden side openings underneath,...
In a NEW and IMPROVED design, this Sally Swimsuit has fab chunky straps for a comfier fit! From our Swimwear collection, this swimming costume has a UPF 50+ rating to help protect your kid from the sun when on their fun adventures this summertime.Made...
We've gone absolutely nutty over the cute Squirrel applique on the front of our crewneck Sammy Sweatshirt! In a gorgeous Teal Acorn Leaves all over print, this long-sleeved jumper is super-duper soft making it perfect for your little one to snuggle...
Made from 100% beautifully soft, stretchy and breathable organic cotton, our Sean Printed Boxer Shorts have an elasticated waistband for a great fit. Available in three colourful and fun designs, these pants mix and match with our coordinating Voyager...
Keep your little one's head, face and neck covered and protected from the sun this summer with our super soft and lightweight Seersucker Legionnaires Hat! In either a Koi Red Seersucker stripe or a Multi Seersucker Stripe design, this hat is perfect for...
Two summer shorts in one? Yes please! These Seren Reversible Shorts have a fun Skateboarding Cranes all over print on one side and a contrasting Pacific Aqua Spot design on the other, which side will your little one pick to wear today? Pair with our coordinating...
Be o-FISH-ially ready for summer in our short-sleeved Sid Applique T-Shirt. In a classic Breton stripe with a trio of colourful fish appliqued on the front this is the perfect go-to summer top! Pair with our Explorer or Laurie Shorts for a fab adventure-ready...
Add some magical Frugi colour to your mantelpiece this Christmas with our brand NEW Snowfall Stocking! In a festive Christmas Fairisle design, this stocking has plenty of room inside to hold lots of gifts, ready for your little one to open on Christmas...
Don't let chilly weather put a stop to their summer adventures! A much-loved Frugi classic, our Snuggle Fleece has a hand warmer pocket on the front and a high collar making it super cosy and warm - the perfect comfy jumper for your little one.Grey...
This is what dreams are made of! Introducing our brand NEW Snuggler Sleeping Bag, designed to keep baby warm and cosy during naps and at night time. In a 2.5 tog, this sleeping bag is wadded for extra warmth with a handy zip fastening down the side, poppers...
Does your little one love to boogie? Then our long-sleeved Sofia Skater Dress with its full circular skirt is perfect for your little dancer! Available in six gorgeous designs that are inspired by iconic inventions, endangered animals and creatures of...
With a fun and colourful Frugi character applique on the front, this shorter style Sophia Slub T-Shirt is ideal for pairing with twirly-whirly skirts. Layer over our new Shallot Shorts, Gabriella Gathered Trousers, Fiona Full Skirt, Laurie Shorts or Seren...
Inspired by the spotted Sika Deer that are native to Japan, this short-sleeved Sophie Applique Top has a sweet Deer applique on the front that your little one will fawn over! Perfectly layers over our coordinating Libby Printed Leggings for a gorgeous...
With big, bright and beautiful Sunflower appliques on the front, this A-line Sorrel Skirt coordinates perfectly with our Lowen and Saffron Vests for a gorgeous summer nursing outfit!Made from 100% GOTS certified Organic Cotton SeersuckerSuper soft and...
Stay hydrated when out and about with our 400ml Splish Splash Steel Bottle, a sustainable choice to avoid single use plastic bottles! Ideal when exploring the outdoors or for back to school, these fit perfectly in the side pockets of our Adventurers Backpack...
Twirl and whirl into the new season with our gorgeous Spring Skater Dress and its full circular skirt, perfect for your little dancer! Layer up with our fab selection of cardigans and leggings while the weather is still a tad chilly or wear on its own...
Perfect for your little one's adventures this summer, our twirly-whirly Spring Skort has a hidden pair of shorts underneath to keep them warm and protected! Ready for a growth spurt, this soft skirt has an extendable Pacific Aqua waistband that you can...
In a gorgeous design inspired by traditional Japanese paper parasols, this stunning Spring Smocked Maternity Dress from our Frugi Bloom collection is perfect for days spent in the warm summer sun! With flattering smocking detail around the waist, this...
Ready for any adventure, this short-sleeved Stanley Applique T-Shirt has either a cute Otter character, a trio of Boats, a colourful Windsurfing print, a rainbow Dino or a Boat applique on the front. Pair with shorts to create a fun, summer outfit!Made...
For the sweetest of dreams! Introducing our brand NEW Stargaze Sleeping Bag from our super cute My First Frugi collection, designed to keep baby cosy during naps and at night time. In a 1.0 tog, this sleeping bag is fully lined with a fab zip fastening...
A classic Frugi must-have for your kid's summer wardrobe, these super soft Stripy Shorts are ideal for trips to the park or paddling adventures on the beach! Pair with our short-sleeved tops and t-shirts for an instant ready-to-go outfit.Made from 100%...
In a bold and beautiful design inspired by the national flower of Japan, the cherry blossom, this super soft maternity dress is ideal for keeping cool on warm summer days! From our Frugi Bloom collection, this sleeveless Summer Maxi Dress has a clever...
Inspired by the fields of beautiful sunflowers found throughout Japan, this soft Summer Tie Maternity Dress from our Frugi Bloom collection has a stunning Sunflowers all over print! With a clever mock-layered panel underneath with hidden side openings,...
Great for helping to keep your little explorer warm and cosy, our long-sleeved Summit Sweatshirt has a fab Bird applique on the front that can be seen fishing in the Tobermory Teal panel at the bottom of the jumper! Pair with jeans or joggers for a snuggly...
Perfect for the beach, pool or surf, our Sun Safe Rash Vest has a UPF 50+ rating with long-sleeves and a high neckline, ideal for protecting your kid from the sun this summertime. From our Swimwear collection, this top matches our Board Shorts and Harbour...
Sand castle building, wave riding, frisbee catching, ice cream eating, towel chilling! This 2-piece Sun Safe Set is the perfect ready-to-go outfit for all your little ones beach activities this summer! From our Swimwear collection, this set has a UPF...
Wrapped up in their very own gift bag, these brand NEW Super Socks make perfect Christmas presents for little ones. With colourful and festive characters on each pair, these beautifully soft and cosy socks are ideal for keeping teeny-tiny toes warm when...
This magical 3 pack of comfy rib top Susie Socks are perfect for helping to keep your little explorer's toes warm and cosy when off on their outdoor adventures. Inspired by the mythical folk that feature in Scottish tales, our Frugi Fairies are on a mission...
Your little puffling will whale-y love our brand NEW Swashbuckler Swim Bag, perfect for popping their PE or swimming kit into! Part of our Swimwear range, this waterproof drawstring bag is made from post consumer recycled polyester - that's recycled...
Bring a splash of Frugi colour to the beach or pool this summer with our brand NEW Swimming Costume from our Frugi Bloom collection! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for growing bump and adjustable, multi-way shoulder...
Did you know? The oceans surrounding Japan are home to over 33,000 species of marine life! Inspired by these fishy locals, our super floaty and twirly Tabitha Trapeze Dress is ideal for trips to the seaside this summer! With a fab elasticated neckline,...
Perfect for bringing a splash of fun Frugi colour to the pool or at the beach! Our brand NEW Teagan Tankini from our Frugi Bloom collection has soft gathers on the sides of the top to allow room for your growing bump. In a fun and bright rainbow stripe,...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Adventurer's Backpack is great for preparing your little one for a day of exploring the outdoors!...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Crafty Pencil Case will make a gorgeous new home for all your little one's pens and pencils! Coordinates...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Pack A Snack Lunch Bag is an essential for all mini adventurers when exploring the outdoors! With a foil...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our 400ml Splish Splash Steel Bottle is a sustainable choice to avoid single use plastic bottles! Great for...
Perfect for your little one's summer adventures spent splashing about at the beach, in the surf or by the pool! These Tide Pool Trunks from our Swimwear collection have a UPF 50+ rating making them ideal for protecting your kid from the sun. Pair with...
From our super cute My First Frugi collection, this brand NEW Tip Top & Bib Set makes a gorgeous gift for celebrating a new arrival! The long-sleeved top features a clever envelope neckline that easily opens up so it can be pulled down the body instead...
Add some Frugi Scillyness to your kitchen with this fun and colourful printed Tip Top Tea Towel!Made from 100% Organic CottonSize: 50cm x 70cm approx.
Shine bright this summer with our Tiri Swimming Costume from our Frugi Bloom collection, perfect for bringing a splash of colour to the beach or pool! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for your growing bump and...
Perfect for the snuggliest and squishiest cuddles, this super soft Toasty Towelling Robe will keep your little one warm and cosy after bath time, before bedtime or when lounging around at home!Made from 100% GOTs certified Organic Cotton Velour TowellingIn...
Bee-utifully soft and scrummy! This brand NEW pair of Tooty Socks are perfect for adding some sweetness into your summer wardrobe. In a fun Watermelon design, these socks have fab fold over rib cuffs with a little Bee character hiding underneath.Made...
Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can...
Busy day of adventuring on the beach? Our brand NEW Towelling Shorts are perfect for your little to snuggle into to keep warm and cosy! Pair with our coordinating Towelling Hoody and James Applique T-Shirt to create a summer-ready outfit.Twinning: Great...
Ready for a day of exploring, these slim fit Tresco Trousers are perfect for your little one's outdoor adventures. Cartwheels, running, climbing, skipping... These super-duper soft, snuggly and extra stretchy trousers can keep up with most!Made from 95%...
Double the fun! In either a fab Island Adventure all over print or a vibrant Koi Red Stripe design, our 2 pack of short-sleeved Tresco T-shirts makes creating summer outfits for your little one a breeze.Twinning: Great for family matching with our Jay...
How mer-mazing is this super colourful Trevose Tankini Set from our Swimwear range, perfect for taking a rainbow of colour to the beach or the pool this summer! In a lush Pacific Aqua and Motosu Blue wave design with contrasting Multi Stripe bottoms and...
A classic breton top that is not only a wardrobe staple but is cleverly designed too! This Tricia Top from our Frugi Bloom collection has an integrated vest underneath with low armholes for easier breastfeeding, simply lift the top layer up. Ideal for...
Dance through fields of beautiful sunflowers with roller-skating unicorns in our gorgeous Twirly Dream Skirt! Super-duper floaty, this skirt is ideal for pairing with our coordinating Tori Top for a lush outfit for unicorn lovers.Made from soft, lightweight...
Zip on. Zip off. These brand NEW Tyler Ripstop Combats can be turned into shorts by unzipping each leg, perfect for paddling at the beach this summer. They can be rolled up with button fastening tabs on the sides to keep them in place. Or they can be...
Perfect for everyday layering and warmth, our Vest and Boxer set are made from 100% super soft, breathable and stretchy organic cotton. This two pack is available in either a Teal Scattered Star print or a Tobermory Rainbow Stripe, great for adding a...
Made from 100% beautifully soft, breathable and stretchy organic cotton, our Voyager Vests are perfect for everyday layering and warmth! Available in five different designs and patterns, your little one will love mixing and matching these vests with our...
Visit the magical land of nod in our brand NEW Zennor Zip Up All In One, ideal for keeping your sleepy kid warm and cosy at bedtime. Super-duper soft and snuggly, these pyjamas have a zip fastening down the front to help make changing for bed easy peasy!Made...