With un-bear-ably cute and super colourful characters on the front, these Perfect Pair Socks are ideal for keeping your kids ankles and toes warm when they are off on their amazing adventures!Made from 90% soft Organic Cotton, 8% Polyamide and 2% stretchy...
Made from 100% super-duper soft and breathable organic cotton, our Georgia Girl Shorts have an elasticated waistband for a great fit. Available in two different designs and colours, these pants mix and match with our coordinating Voyager Vests!Made from...
Made from 100% beautifully soft, stretchy and breathable organic cotton, our Polly Printed Briefs have a handy elasticated waistband for a great fit. Available in two fun and colourful designs, these pants mix and match with our coordinating Voyager Vests!Made...
Made from 100% beautifully soft, stretchy and breathable organic cotton, our Sean Printed Boxer Shorts have an elasticated waistband for a great fit. Available in three colourful and fun designs, these pants mix and match with our coordinating Voyager...
Bee-utifully soft and scrummy! This brand NEW pair of Tooty Socks are perfect for adding some sweetness into your summer wardrobe. In a fun Watermelon design, these socks have fab fold over rib cuffs with a little Bee character hiding underneath.Made...
Bright and colourful socks for grown ups... Yes please! Now you can enjoy the cosy softness of organic cotton with our fun Big Foot Socks.Twinning: Great for family matching with our Rock My Socks, Susie Socks and our Perfect Pair Socks for kids.Made...
Made from 100% beautifully soft, breathable and stretchy organic cotton, our Voyager Vests are perfect for everyday layering and warmth! Available in five different designs and patterns, your little one will love mixing and matching these vests with our...
Super soft on one side, fluffy on the other! This brand NEW Marley Bib has either a colourful My First Frugi Multistripe on one side and a coordinating Soft White towelling on the other or a fun Rainbow Fish towelling on one side and a Motosu Blue stripe...
Wrapped up in their very own gift bag, these brand NEW Super Socks make perfect Christmas presents for little ones. With colourful and festive characters on each pair, these beautifully soft and cosy socks are ideal for keeping teeny-tiny toes warm when...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Crafty Pencil Case will make a gorgeous new home for all your little one's pens and pencils! Coordinates...
A colourful new home for all your little one's pens, pencils and crayons, our Crafty Pencil Case is perfect for adding a splash of Frugi fun to their activities! Ideal for back to school, this pencil case also makes a great gift for any stationery...
Purl-fect for keeping newborns warm and cosy, this brand NEW Harlow Knitted Hat is like a little cherry on top of the cutest of cakes! From our super sweet My First Frugi collection, this hat coordinates with our Cute As A Button Cardigan and Cuddle Up...
Super stretchy, super comfy and super secure! Our brand NEW Eddie Hat is designed to not only keep the sun out of your little one's eyes but also to stay put when on their little heads - Yippee! In a lush Pacific Aqua Clouds all over print, this summer...
Keep your little one warm and snug in super soft organic cotton with our slouchy fit Blizzard Bobble Hat, purl-fect for their brave and brilliant adventures this chilly wintertime! In a vibrant Tango Red with a colourful Rainbow striped rib turn-up, this...
Make sure your little lamb is warm and cosy this wintertime with our brand NEW Icicle Intarsia Hat! In a lush Jade Green, this bobble hat has a fun Festive Sheep knitted design and a contrasting Topaz Blue pom-pom perched on the top. Pair with our matching...
Kids will wheelie love our long-sleeved, slim-fitting, super-duper soft Radley Rib Top! Mega versatile, this stretchy tee can be layered under t-shirts, dungarees, hoodies and dresses for an extra cosy and warm layer.Made from 100% GOTS certified Organic...
Perfect for helping with your little one's very first steps and for navigating their way across slippy wooden floors, this 2 pack of Grippy Socks are ideal for keeping tiny toes warm and cosy! In colourful Rainbow Multipack, these socks are great for...
Twinkle Toes! In a colourful Frugi Fairisle design, these soft Hygge High Knee Socks look super cute pulled up to the knees under skirts, dresses or shorts or for tucking under trousers for extra cosiness - ideal for keeping your little one snuggly in...
Pamper your pooch this Christmas season with our festive Dog Bandana! In a colourful Puffin Post all over print, this doggy accessory is great for matchy-matchy dog walks.Twinning: Great for matching with our Jamie Jim Jams for kids or our Comet and Eve...
Beautifully soft, warm and cosy, these knitted Fun Knee Tights have a fun Acorn design on one leg and a pretty Flower on the other. Perfect for layering under dresses, dungarees or skirts, these tights are great for jazzing up your kid's chilly day outfits!Made...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our 400ml Splish Splash Steel Bottle is a sustainable choice to avoid single use plastic bottles! Great for...
Add some Frugi Scillyness to your kitchen with this fun and colourful printed Tip Top Tea Towel!Made from 100% Organic CottonSize: 50cm x 70cm approx.
Our range of short-sleeved Favourite T-Shirts are available in a rainbow of colours designed to coordinate perfectly with our summer collection, great for easy peasy layering with your little one's outfits!Made from 100% GOTS certified Organic Cotton...
Add a rainbow of colour to your little one's outfits with our short-sleeved Everything T-Shirt! In a fun Flamingo Multi Stripe design, this top looks gorgeous layered under dresses and dungarees or paired with shorts and jeans.Twinning: Great for family...
Stay hydrated for even longer with our brand NEW 700ml Large Splish Splash Bottle, a sustainable choice to avoid single use plastic bottles! Great for long days out or for back to school, these fit perfectly in the side pockets of our Adventurers Backpack....
Keep your little one's head, face and neck covered and protected from the sun this summer with our super soft and lightweight Seersucker Legionnaires Hat! In either a Koi Red Seersucker stripe or a Multi Seersucker Stripe design, this hat is perfect for...
Keep their mini legs warm and cosy when they are off on their adventures this chillier season! These super soft Norah Tights look fab layered under our range of fun and colourful kids dresses to create gorgeous outfits.Bumble Bee Spot: Made from 84% Organic...
Get ready for sports days in the garden in our brand NEW Laurie Shorts, great for keeping your little one cool this warm summertime! In a fun and colourful Fun At The Games all over print, these cycling shorts are great for pairing with our coordinating...
Perfect for back to school, to brighten up meetings at work or as a lovely treat for yourself, our brand NEW Bright Ideas Notebooks will add a touch of Frugi fun to any activity! With gorgeous gold foil detailing on the front and back, these A5 paperback...
Perfect for everyday layering and warmth, our Vest and Boxer set are made from 100% super soft, breathable and stretchy organic cotton. This two pack is available in either a Teal Scattered Star print or a Tobermory Rainbow Stripe, great for adding a...
Every explorer needs a break to refuel on their daily adventures, and what better way than with our Pack A Snack Lunch Bag! With a foil lining to help keep food fresh, the main pocket is large enough to fit our Splish Splash Steel Bottles in too. Perfect...
Nee-Naw! Nee-Naw! Firefighter Dog is on the case, driving the bright Tango Red Engine applique on the front of our brand NEW Ira Interactive Applique Top! Can you find Firefighter Cat sat in the back of the Engine? Pair this long-sleeved top with our...
Protect your kid's sunny adventures and help keep the sun out of their eyes with our lush Ross Reversible Hat! With a fun Indigo Lobster all over print on one side and a classic Chambray on the other, this bucket style hat pairs perfectly with our...
Your little one will be ready for their sunny adventures this summer with gorgeous Hattie Reversible Hat! With a pretty Soft White Parasols all over print on one side and a classic Seersucker Stripe on the other, this lightweight bucket style hat is perfect...
Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can...
Add a sprinkling of colourful Frugi magic to your little one's PE or swimming kit with our Good To Go Bags! Part of our Puddle Busters range, these drawstring bags are made from post consumer recycled polyester - that's recycled plastic bottles,...
Your little one will dig storing all their favourite finds within the fun and playful patch pocket on the front of this short-sleeved Polzeath Pocket Top! With a fab Truck applique, this soft top pairs perfectly with our matching Snuggle Crawlers or Fun...
Your little one will go for gold this summer in our short-sleeved Renny Raglan T-shirt, perfect for mini sports days in the garden! Pair with our colourful Akiara Shorts for a ready-for-anything outfit.Made from super soft, GOTS certified Organic Cotton...
Inspired by the National Trust's '50 things to do before you're 11 ' activities and the many woodlands in the charity's care, our Pack A Snack Lunch Bag is an essential for all mini adventurers when exploring the outdoors! With a foil...
Bursting full of colourful fun, these soft and warm Libby Printed Leggings are ideal for layering under dresses, dungarees, skirts and tops to create ready-for-anything summer outfits!Made from 95% GOTS certified Organic Cotton Jersey and 5% stretchy...
Your little puffling will whale-y love our brand NEW Swashbuckler Swim Bag, perfect for popping their PE or swimming kit into! Part of our Swimwear range, this waterproof drawstring bag is made from post consumer recycled polyester - that's recycled...
A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and...
We're nutty for the super cute Squirrel character applique on the front of this Myla T-Shirt! Pair with our Julie Jeggings and layer under our Sammy Sweatshirt for a ready-for-anything autumn outfit that's perfect for exploring the great outdoors.Made...
Ideal for keeping your newborn warm and snuggly, our brand NEW long-sleeved Little Swoop Babygrow has a fab kimono style opening with popper fastenings curving all the way down the front for easier dressing and changing! From our super cute My First Frugi...
From our super cute My First Frugi collection, this brand NEW Tip Top & Bib Set makes a gorgeous gift for celebrating a new arrival! The long-sleeved top features a clever envelope neckline that easily opens up so it can be pulled down the body instead...
Perfect for keeping your little one's head and ears warm and cosy, our Explorer Hat is a great companion for their outdoor adventures this chillier season! Part of our Explorer Range, this hat has an inner layer of comfy wadding and a fleece lining...
Perfect for your little one's summer adventures spent splashing about at the beach, in the surf or by the pool! These Tide Pool Trunks from our Swimwear collection have a UPF 50+ rating making them ideal for protecting your kid from the sun. Pair with...
Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi.Made from 100% GOTS certified...
Perfect for days spent at the beach or in the pool, these Board Shorts are great for adding a fun splash of colour to your little ones swimming bag! From our Swimwear collection, these shorts are super quick drying making them ideal for being in and out...
How mer-mazing is this super colourful Trevose Tankini Set from our Swimwear range, perfect for taking a rainbow of colour to the beach or the pool this summer! In a lush Pacific Aqua and Motosu Blue wave design with contrasting Multi Stripe bottoms and...
A strong woven organic cotton, our Poplin Fabric By The Metre is available in our fun and colourful City Stomp design, ideal for creating your very own soft furnishings to complete the look of your little one's bedroom!100% GOTS certified Organic...
Ready for any adventure, this short-sleeved Stanley Applique T-Shirt has either a cute Otter character, a trio of Boats, a colourful Windsurfing print, a rainbow Dino or a Boat applique on the front. Pair with shorts to create a fun, summer outfit!Made...
Look clawsome in our short-sleeved Penwith Polo Shirt, perfect for adding a touch of Frugi fun to smarter occasions this summertime! Pair with our lovely lobster collection to create smart and casual outfits!Made from 100% GOTS certified Organic Cotton...
Stay hydrated when out and about with our 400ml Splish Splash Steel Bottle, a sustainable choice to avoid single use plastic bottles! Ideal when exploring the outdoors or for back to school, these fit perfectly in the side pockets of our Adventurers Backpack...
With a fun and colourful Frugi character applique on the front, this shorter style Sophia Slub T-Shirt is ideal for pairing with twirly-whirly skirts. Layer over our new Shallot Shorts, Gabriella Gathered Trousers, Fiona Full Skirt, Laurie Shorts or Seren...
Your little one will love the fun and colourful characters on the front of our short-sleeved Little Creature Applique Tops, perfect for pairing with our pull ups, shorts, leggings and trousers for a fab summer outfit!Made from super soft, GOTS certified...
A lightweight organic cotton, this Fabric By The Metre is available in our fun Multi Dragon Dreams or colourful Unicorn Stars designs, ideal for creating your very own soft furnishings to complete the look of your little one's bedroom!100% GOTS certified...
Inspired by the spotted Sika Deer that are native to Japan, this short-sleeved Sophie Applique Top has a sweet Deer applique on the front that your little one will fawn over! Perfectly layers over our coordinating Libby Printed Leggings for a gorgeous...
Perfect for matchy-matchy, this long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it great for mummy and child twinning! Layer under dungarees or dresses, over a skirt or pair with jeans for a fab Frugi outfit for your mini me....
Perfect for getting tiny explorers ready for the day ahead, our brand NEW Little Adventurers Backpack is the ideal size for all your little one's essentials! With a front snack pocket and large main pocket, this bag has an adjustable chest strap,...
Fly high in the sky with our Meg Muslin Top. Inspired by the Japanese art of paper folding, this bright and lightweight top comes in our beautiful Origami Flight print. Perfect for keeping cool on those warm summer days, pair with our Nyla Cardigan and...
Inspired by the windsurfers spotted off the shores of Kamakura in Japan, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer adventures! Perfect undone over a t-shirt, layered under a pair of dungarees or...
From our super cute My First Frugi collection, this gorgeous 2 pack of Cosy Moses Basket Sheets are beautifully soft and stretchy, perfect for surrounding your newborn in dreamy, chemical-free organic cotton! With an Island Life all over print on one...
Perfect for the beach, pool or surf, our Sun Safe Rash Vest has a UPF 50+ rating with long-sleeves and a high neckline, ideal for protecting your kid from the sun this summertime. From our Swimwear collection, this top matches our Board Shorts and Harbour...
Does your little one love to boogie? Then our long-sleeved Sofia Skater Dress with its full circular skirt is perfect for your little dancer! Available in six gorgeous designs that are inspired by iconic inventions, endangered animals and creatures of...
Designed to keep your little one's head and face well shaded from the sun this summertime, our Harbour Swim Hat has a large brim all the way around! From our Swimwear collection, this bucket style hat is perfect for matching with our Sun Safe Rash...
Keep your little explorer's toes warm and cosy whilst they are off on their big adventures with these super soft 3 pack of comfy rib top Rock My Socks! In fun and colourful designs inspired by the countryside of the Scottish Highlands, these socks are...
This magical 3 pack of comfy rib top Susie Socks are perfect for helping to keep your little explorer's toes warm and cosy when off on their outdoor adventures. Inspired by the mythical folk that feature in Scottish tales, our Frugi Fairies are on a mission...
Chasing train-bows! Inspired by our travels around Japan, this short-sleeved Rafe raglan T-Shirt has a fun rainbow coloured Bullet Train appliqued on the front! Great for pairing with the coordinating Ralph Reversible Shorts to create a fab summer outfit!Made...
Super-duper soft, cosy and warm, this long-sleeved Discovery Applique Top features either a magical unicorn or man's best friend appliqued on the front! Layer over jeans, joggers or leggings for a ready-for-anything outfit that's great for keeping...
This shorter-style Bethany Boxy Top layers perfectly over leggings, jeans and twirly-whirly skirts to create gorgeous springtime outfits! With a sweet Rabbit Fields Heart shaped print on the front, this top is inspired by the island of ?kunoshima, Japan's...
Great for popping over shorts, trousers or jeans, this short-sleeved Carsen T-shirt is ideal for keeping your kid cool this summer!Koi Red: Made from GOTS certified Organic Cotton Interlock with a trio of Sports themed appliques on the frontSteely Blue:...
Twirl and whirl all summer long in this super-duper floaty and lightweight Fiona Full Skirt. Perfect for pairing with our Sophia Slub T-Shirt to create a gorgeous outfit that your little one will whale-y love!Made from GOTS certified, soft Organic Cotton...
Great for twinning with your little one, our full-length Grown Ups Libby Leggings are perfect for layering under dresses, skirts or tunics to add a flash of Frugi colour to your outfit! In a sweet Rabbit Fields all over print, these soft leggings are...
Get your little explorer ready for the day ahead with our Adventurers Backpack! With lots of space for all their essentials, the main pocket is large enough to fit A4 books and folders as well as our coordinating Crafty Pencil Case and Pack A Snack Lunch...
In a versatile, wear-me-with-anything Indigo Blue, this Saffron Vest from our Frugi Bloom collection is a must-have essential for your maternity wardrobe. With a clever panel on the front which can be lifted to reveal the hidden side openings underneath,...
In a NEW and IMPROVED design, this Sally Swimsuit has fab chunky straps for a comfier fit! From our Swimwear collection, this swimming costume has a UPF 50+ rating to help protect your kid from the sun when on their fun adventures this summertime.Made...
Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front.Made from GOTS certified Organic Cotton InterlockTouch...
With a happy little Hedgehog character on the front that kids will love, this long-sleeved Alana Cosy Applique Top is perfect for layering over our coordinating Libby Printed Leggings or Tresco Trousers to create a gorgeous autumnal outfit!Twinning: Great...
Perfect for unicorn-loving little ones! Gallop into summer with our Lizzie Applique Top. In a longer length A-line shape, this super soft top has a beautiful Unicorn applique on the front. Layer with our gorgeous Harley Hoody and Spring Skort or Libby...
Be o-FISH-ially ready for summer in our short-sleeved Sid Applique T-Shirt. In a classic Breton stripe with a trio of colourful fish appliqued on the front this is the perfect go-to summer top! Pair with our Explorer or Laurie Shorts for a fab adventure-ready...
In an Indigo Lobster all over print, these fun Explorer Shorts are great for pairing with our coordinating Sid Applique T-shirt and Snuggle Fleece for a snappy summer outfit! With two pockets at the top and two pockets with popper fastenings on the sides,...
Sail away this summer in these gorgeous Godrevy Dungarees! With a sweet Boat or fun Star shaped pocket on the front, these short dungarees coordinate with our Bodhi Body or Alby Top and Legionnaires Hat for a ship-shape outfit that's perfect for mini...
Inspired by the legendary creature with a spiralling horn, this gorgeous Dory Gathered Playsuit makes a pretty yet practical outfit for playing inside or outside this warmer season. The super-duper elasticated neckline and leg cuffs makes dressing your...
Busy day of adventuring on the beach? Our brand NEW Towelling Shorts are perfect for your little to snuggle into to keep warm and cosy! Pair with our coordinating Towelling Hoody and James Applique T-Shirt to create a summer-ready outfit.Twinning: Great...
Add some magical Frugi colour to your mantelpiece this Christmas with our brand NEW Snowfall Stocking! In a festive Christmas Fairisle design, this stocking has plenty of room inside to hold lots of gifts, ready for your little one to open on Christmas...
This NEW long-sleeved Kai Kimono Babygrow, from our super cute My First Frugi collection, has a kimono-style wrap with front popper fastenings that allows you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet...
In two beautiful and colourful designs, this twirly Lizzie Cord Skirt has pretty gathers around the waist creating a gorgeous full skirt that is perfect for your little dancer. Ideal for pairing with our Bethany Boxy Top for a tweet outfit to shake their...
Sand castle building, wave riding, frisbee catching, ice cream eating, towel chilling! This 2-piece Sun Safe Set is the perfect ready-to-go outfit for all your little ones beach activities this summer! From our Swimwear collection, this set has a UPF...
A classic Frugi must-have for your kid's summer wardrobe, these super soft Stripy Shorts are ideal for trips to the park or paddling adventures on the beach! Pair with our short-sleeved tops and t-shirts for an instant ready-to-go outfit.Made from 100%...
Great for keeping up with your kid's summer adventures, our brand NEW James Applique T-Shirt has a flamin' cool Dragon, Shark or Croc applique that wraps around to the back! Layer with our Stripy Shorts for a ready-for-anything summer outfit.Made from...
Featuring fun and colourful character appliques that are inspired by magical myths and legends, this long-sleeved Alfie Raglan Top has either friendly fire-breathing Dragons or a cool snowboarding Yeti appliqued on the front! Great for pairing with jeans...
Twirl and whirl into the new season with our gorgeous Spring Skater Dress and its full circular skirt, perfect for your little dancer! Layer up with our fab selection of cardigans and leggings while the weather is still a tad chilly or wear on its own...
Ready for playtime with Ping Pong P-Octopus? This short-sleeved Dane Applique Top has a fun sporty Octopus character on the front that your little one will love! In a fab panelling style, this t-shirt has a bright Motosu Blue top section and sleeves and...
Inspired by the fields of beautiful sunflowers found throughout Japan, this Luna Skort is perfect for running, jumping and cartwheeling all summer long! With a hidden pair of shorts underneath, this skirt is great for keeping your little adventurer warm...
Perfect for the snuggliest and squishiest cuddles, this super soft Toasty Towelling Robe will keep your little one warm and cosy after bath time, before bedtime or when lounging around at home!Made from 100% GOTs certified Organic Cotton Velour TowellingIn...
Inspired by the fields of beautiful sunflowers found throughout Japan, this super soft Lowen Breastfeeding Vest from our Frugi Bloom collection is a must-have essential for your maternity wardrobe. With a clever panel on the front which can be lifted...
Your kid will go bananas for our long-sleeved Rainbow Raglan Top, with a colourful Rainbow print and a skateboarding Banana applique on the front. Layer over jeans, leggings or shorts for an a-peeling springtime outfit!Made from GOTS certified Organic...
Bright and colourful prints aren't just for the little ones, now you can join the Frugi fun with our full-length Grown Ups Libby Leggings. Ideal for layering under dresses, skirts or tunics to add a flash of Frugi colour to your outfit.Twinning: Perfect...
Perfect for layering during the day, for sleeping in at night or for comfy loungewear, this long-sleeved Petal Pointelle Top is super versatile and a fab cosy layer for everyday warmth.Made from 100% GOTS certified Organic Cotton PointelleSuper-duper...