Moooo-ve over plain and boring t-shirts, say hello to our super fun and bright Adventure Applique Top! The perfect companion for your little one's explorations, this long-sleeved tee has a colourful Highland Cow (or Coo!) Hamish on the front. Layer...
Get your little explorer ready for the day ahead with our Adventurers Backpack! With lots of space for all their essentials, the main pocket is large enough to fit A4 books and folders as well as our coordinating Crafty Pencil Case and Pack A Snack Lunch...
With a happy little Hedgehog character on the front that kids will love, this long-sleeved Alana Cosy Applique Top is perfect for layering over our coordinating Libby Printed Leggings or Tresco Trousers to create a gorgeous autumnal outfit!Twinning: Great...
Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front.Made from GOTS certified Organic Cotton InterlockTouch...
Featuring fun and colourful character appliques that are inspired by magical myths and legends, this long-sleeved Alfie Raglan Top has either friendly fire-breathing Dragons or a cool snowboarding Yeti appliqued on the front! Great for pairing with jeans...
Inspired by the delicate features and pretty spotted coat of the Sika Deer that are native to Japan, our comfy Amelia Nursing Nightie from our Frugi Bloom collection comes in a gorgeous Topaz Blue Sika Deer design! Ideal for both nightwear and loungewear,...
This lightweight Amy Applique Dress is perfect for keeping your little one cool while they're being busy little bees on their summer adventures! In a stunning swing shape, this dress has a handy elasticated neckline to help make dressing your little...
Perfect for those April Showers, this brand NEW Maternity Rain Mac from our Frugi Bloom collection is ideal for keeping yourself and bump dry during the unpredictable spring weather! With a clever extension panel on the front that can simply be zipped...
Perfect for night time feeds! This super soft Aster Pointelle Pyjama Top from our Frugi Bloom collection features a clever crossover neckline with a panel underneath that can simply be lifted up or down for easier feeding access. Ideal for nightwear or...
In a print that is inspired by words from nature that are disappearing from the dictionary, such as acorn and fern, this Berry Cord Pinafore is designed with plenty of room for your growing bump! From our Frugi Bloom collection, this dungaree dress is...
This shorter-style Bethany Boxy Top layers perfectly over leggings, jeans and twirly-whirly skirts to create gorgeous springtime outfits! With a sweet Rabbit Fields Heart shaped print on the front, this top is inspired by the island of ?kunoshima, Japan's...
Great for keeping your kid warm and snuggly, our Big Snuggle Suit is perfect for lazy days spent lounging at home or for chilly evenings camping out in the wild! Designed to fit comfortably over a layer of clothing, this all-in-one has a cosy hood and...
Bright and colourful socks for grown ups... Yes please! Now you can enjoy the cosy softness of organic cotton with our fun Big Foot Socks.Twinning: Great for family matching with our Rock My Socks, Susie Socks and our Perfect Pair Socks for kids.Made...
Whether they are lounging at home or camping out in the wild, our Big Snuggle Suit is perfect for keeping your kid warm and snuggly! With a cosy hood and a zip fastening on the front, this all-in-one is designed to fit comfortably over a layer of clothing.Made...
Go bananas for our brand NEW crewneck Blake Knitted Jumper! Beautifully soft and snuggly, this long-sleeved jumper is perfect for layering over t-shirts and jeans for an a-peeling springtime outfit.Made from 100% GOTS certified Organic Cotton YarnIn a...
Keep your little one warm and snug in super soft organic cotton with our slouchy fit Blizzard Bobble Hat, purl-fect for their brave and brilliant adventures this chilly wintertime! In a vibrant Tango Red with a colourful Rainbow striped rib turn-up, this...
Perfect for days spent at the beach or in the pool, these Board Shorts are great for adding a fun splash of colour to your little ones swimming bag! From our Swimwear collection, these shorts are super quick drying making them ideal for being in and out...
In a classic and versatile design, this brand NEW Bracken Top from our Frugi Bloom collection is an essential must-have for everyday wear. With a clever panel on the front that can be lifted to reveal hidden side openings underneath, this long-sleeved...
Perfect for back to school, to brighten up meetings at work or as a lovely treat for yourself, our brand NEW Bright Ideas Notebooks will add a touch of Frugi fun to any activity! With gorgeous gold foil detailing on the front and back, these A5 paperback...
Perfect for matchy-matchy, this long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it great for mummy and child twinning! Layer under dungarees or dresses, over a skirt or pair with jeans for a fab Frugi outfit for your mini me....
Craving cosiness this wintertime? Then our brand NEW Bryony Jumper has got you covered! Part of our Frugi Bloom collection, this long-sleeved maternity sweatshirt has fab stretchy rib panels on the sides that offer plenty of room for a growing bump.Twinning:...
A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and...
Perfect for keeping cool on warmer days, these brand NEW Calia Maternity Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump!Trousers: Made from 100% GOTS certified...
Don't let in-between weather days ruffle their feathers, our long-sleeved Campfire Hooded Top is perfect for when it's not too hot and not too cold! With a colourful Kingfisher applique on the front, this lightweight hoody is ideal for popping...
Great for popping over shorts, trousers or jeans, this short-sleeved Carsen T-shirt is ideal for keeping your kid cool this summer!Koi Red: Made from GOTS certified Organic Cotton Interlock with a trio of Sports themed appliques on the frontSteely Blue:...
Your little one will have a whale of a time in these Cassie Culotte Dungarees, perfect for keeping up with their summer adventures! With gorgeous culotte style shorts, these dungas are ideal for layering over our short-sleeved t-shirts to create ready-for-anything...
The perfect go-to, our cosy Clover Cable Knit Cardigan is great for popping over your outfits for an extra warm and snuggly layer on cooler days. In a classic cable knit design, this long-sleeved cardigan is a must-have wardrobe staple.Made from 100%...
Perfect for popping over your outfits for an extra layer of warmth, this Cosy Knitted Scarf from our Frugi Bloom collection will add a much needed flash of colour to gloomy days this chillier season!Made from 100% GOTS certified Organic Cotton KnitBeautifully...
From our super cute My First Frugi collection, this gorgeous 2 pack of Cosy Moses Basket Sheets are beautifully soft and stretchy, perfect for surrounding your newborn in dreamy, chemical-free organic cotton! With an Island Life all over print on one...
A colourful new home for all your little one's pens, pencils and crayons, our Crafty Pencil Case is perfect for adding a splash of Frugi fun to their activities! Ideal for back to school, this pencil case also makes a great gift for any stationery...
From our super cute My First Frugi collection, this reversible Cuddle-Up Jersey Cot Bed Duvet Set features a duvet cover and one pillow cover. With an Island Life all over print on one side and a coordinating My First Frugi Multistripe on the other, this...
A gorgeous go-to piece for cooler days this summer! From our Frugi Bloom collection, this brand NEW super soft Daisy Jumper has a fun and colourful design on the front that is inspired by traditional Japanese paper parasols.Twinning: Great for matching...
Ready for playtime with Ping Pong P-Octopus? This short-sleeved Dane Applique Top has a fun sporty Octopus character on the front that your little one will love! In a fab panelling style, this t-shirt has a bright Motosu Blue top section and sleeves and...
In a classic and flattering design, this Delphine Tie Dress from our Frugi Bloom collection will keep you feeling fabulous during and after your pregnancy! In a stunning Black Spot all over print, this short-sleeved maternity dress has a clever mock-layered...
Super-duper soft, cosy and warm, this long-sleeved Discovery Applique Top features either a magical unicorn or man's best friend appliqued on the front! Layer over jeans, joggers or leggings for a ready-for-anything outfit that's great for keeping...
Pamper your pooch this Christmas season with our festive Dog Bandana! In a colourful Puffin Post all over print, this doggy accessory is great for matchy-matchy dog walks.Twinning: Great for matching with our Jamie Jim Jams for kids or our Comet and Eve...
Inspired by the legendary creature with a spiralling horn, this gorgeous Dory Gathered Playsuit makes a pretty yet practical outfit for playing inside or outside this warmer season. The super-duper elasticated neckline and leg cuffs makes dressing your...
In a print that is inspired by Scotland's star-rich skies, this brand NEW Drew Jersey Dress from our Frugi Bloom collection will bring a touch of fun and magic to your nursing wardrobe! In a slim fit design, the short-sleeved top panel on this dress...
Super stretchy, super comfy and super secure! Our brand NEW Eddie Hat is designed to not only keep the sun out of your little one's eyes but also to stay put when on their little heads - Yippee! In a lush Pacific Aqua Clouds all over print, this summer...
Want to know a secret? This brand NEW Elodie Twirly Dress is powered by rainbows, perfect for adding fun Frugi colour to your little one's adventures this summer!Twinning: Great for matching with our Little Lola Dress for babies and toddlers and our...
Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi.Made from 100% GOTS certified...
Our best-selling and super soft Emily Jumper is the perfect go-to piece for keeping baby or bump and yourself warm when out and about this springtime! Part of our Frugi Bloom collection, this long-sleeved knitted maternity jumper features a fab open back...
This super soft Erica Swoop Top, from our Frugi Bloom collection, has an outer layer that can simply be moved to each side to reveal the cleverly integrated vest underneath with low armholes, perfect for easier breastfeeding while keeping your tummy well...
Two purrr-fect summer dresses rolled into one! This brand NEW Essie Reversible Dress has a beautiful design with a border print on one side and a gorgeous all over print on the other side, which will your little one pick today? For a stunning finishing...
Add a rainbow of colour to your little one's outfits with our short-sleeved Everything T-Shirt! In a fun Flamingo Multi Stripe design, this top looks gorgeous layered under dresses and dungarees or paired with shorts and jeans.Twinning: Great for family...
Perfect for keeping your little one's head and ears warm and cosy, our Explorer Hat is a great companion for their outdoor adventures this chillier season! Part of our Explorer Range, this hat has an inner layer of comfy wadding and a fleece lining...
In an Indigo Lobster all over print, these fun Explorer Shorts are great for pairing with our coordinating Sid Applique T-shirt and Snuggle Fleece for a snappy summer outfit! With two pockets at the top and two pockets with popper fastenings on the sides,...
Climb aboard and set sail for snuggly comfort this summer in our brand NEW Ezra Jumper! With a fab Boat embroidery and applique detail on the front, this crewneck jumper has fun hidden side pockets for your little one to store their most treasured possessions.Made...
A lightweight organic cotton, this Fabric By The Metre is available in our fun Multi Dragon Dreams or colourful Unicorn Stars designs, ideal for creating your very own soft furnishings to complete the look of your little one's bedroom!100% GOTS certified...
Great for creating comfy outfits for your little one, these full-length Favourite Cuffed Leggings are perfect for pairing with tops and jumpers! Super-duper soft and stretchy, these versatile pull-ups have cuffs at the bottom that make them ideal for...
An essential piece for your maternity wardrobe, this brand NEW Favourite Maxi Skirt from our Frugi Bloom collection has an extendable waistband that is designed to fit comfortably over or under your growing bump. In a versatile, wear-me-with-anything...
Our range of short-sleeved Favourite T-Shirts are available in a rainbow of colours designed to coordinate perfectly with our summer collection, great for easy peasy layering with your little one's outfits!Made from 100% GOTS certified Organic Cotton...
This brand NEW Fern Pinafore Dress from our Frugi Bloom collection, is prefect for layering over long or short-sleeved tops for a fab summer outfit! In a gorgeous Steely Blue Scatter Spot print, this dress is designed to provide plenty of room for your...
Twirl and whirl all summer long in this super-duper floaty and lightweight Fiona Full Skirt. Perfect for pairing with our Sophia Slub T-Shirt to create a gorgeous outfit that your little one will whale-y love!Made from GOTS certified, soft Organic Cotton...
Beautifully soft, warm and cosy, these knitted Fun Knee Tights have a fun Acorn design on one leg and a pretty Flower on the other. Perfect for layering under dresses, dungarees or skirts, these tights are great for jazzing up your kid's chilly day outfits!Made...
Made from 100% super-duper soft and breathable organic cotton, our Georgia Girl Shorts have an elasticated waistband for a great fit. Available in two different designs and colours, these pants mix and match with our coordinating Voyager Vests!Made from...
Perfect as an extra layer on cooler mornings or for snuggling in on evenings spent relaxing on the sofa, this is the robe you've been dreaming of! In a gorgeous Topaz Blue Pointelle stripe design, this super soft Ginny Pointelle Robe from our Frugi...
Sail away this summer in these gorgeous Godrevy Dungarees! With a sweet Boat or fun Star shaped pocket on the front, these short dungarees coordinate with our Bodhi Body or Alby Top and Legionnaires Hat for a ship-shape outfit that's perfect for mini...
Add a sprinkling of colourful Frugi magic to your little one's PE or swimming kit with our Good To Go Bags! Part of our Puddle Busters range, these drawstring bags are made from post consumer recycled polyester - that's recycled plastic bottles,...
Perfect for helping with your little one's very first steps and for navigating their way across slippy wooden floors, this 2 pack of Grippy Socks are ideal for keeping tiny toes warm and cosy! In colourful Rainbow Multipack, these socks are great for...
Bright and colourful prints aren't just for the little ones, now you can join the Frugi fun with our full-length Grown Ups Libby Leggings. Ideal for layering under dresses, skirts or tunics to add a flash of Frugi colour to your outfit.Twinning: Perfect...
Bring a fun pop of Frugi colour to family days at the beach or in the pool with our Grown Ups Board Shorts! From our Swimwear collection, these shorts are super quick drying, perfect for being in and out of the water. Made from post consumer recycled...
Our long-sleeved Grown Ups Bryher Top is ideal for twinning with your little one by coordinating with our Everything Long Sleeved Top or Bryher Top for kids. Layer under dungarees, dresses or with a pair of jeans for a fun pop of Frugi colour!Made from...
Add a fun pop of Frugi colour to your wardrobe with our Grown Ups Favourite Tee, perfect for twinning with our Favourite Long Sleeve Body for babies and our Favourite Long Sleeve Tee for kids! Super-duper soft and versatile, this long-sleeved top can...
Add a splash of tropical fun to your summer with our brand NEW Hawaiian Shirt for Grown Ups! Perfect undone over a t-shirt or buttoned all the way to the top for a smarter look, this short-sleeved shirt is great for bringing a bit of colour to you and...
Great for synchronised twirling and whirling, our short-sleeved Grown Ups Skater Dress is perfect for twinning with your little one. In a sweet Rabbit Fields all over print, this dress is inspired by the island of Okunoshima, Japan's famous Rabbit...
Great for twinning with your little one, our full-length Grown Ups Libby Leggings are perfect for layering under dresses, skirts or tunics to add a flash of Frugi colour to your outfit! In a sweet Rabbit Fields all over print, these soft leggings are...
Who said bright and colourful was just for the little ones? Add a splash of Frugi fun to your wardrobe with our long-sleeved Grown Ups Sofia Skater Dress, great for some synchronised twirling and whirling!Twinning: Perfect for matching with our coordinating...
Designed to keep your little one's head and face well shaded from the sun this summertime, our Harbour Swim Hat has a large brim all the way around! From our Swimwear collection, this bucket style hat is perfect for matching with our Sun Safe Rash...
Don't let chilly days ruin their adventures this summertime! With a Unicorn applique on the front with sparkly silver thread woven into her mane and horn, this long-sleeved Harley Hoody is guaranteed to add a sprinkling of magic to your little one's...
Purl-fect for keeping newborns warm and cosy, this brand NEW Harlow Knitted Hat is like a little cherry on top of the cutest of cakes! From our super sweet My First Frugi collection, this hat coordinates with our Cute As A Button Cardigan and Cuddle Up...
Ready for a magical adventure to a fairy tale land or a spook-tacular Halloween celebration, this super snuggly Harriet Hoody Dress will make the perfect companion for your little explorer! With a handy pocket on the front that's great for keeping...
Inspired by the windsurfers spotted off the shores of Kamakura in Japan, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer adventures! Perfect undone over a t-shirt, layered under a pair of dungarees or...
Your little one will be ready for their sunny adventures this summer with gorgeous Hattie Reversible Hat! With a pretty Soft White Parasols all over print on one side and a classic Seersucker Stripe on the other, this lightweight bucket style hat is perfect...
Perfect for days at the beach, splashing in the pool or even for after bath times, this super soft and comfy poncho-style Havana Hooded Towel is great for keeping your kid warm and dry!Twinning: Great for sibling matching with our Little Havana Hooded...
Have you ever seen a fish fly? Our Hedgerow Hoody has a secret fish applique on the sleeve that your little one can bring to life with just a wave of their arm... but look out for the shark! Perfect for layering over shorts and t-shirts for a ready-for-anything...
Inspired by the Japanese symbol for luck and longevity, the Red-Crowned Crane, this Hotchpotch Smock Maternity Dress from our Frugi Bloom collection has a fun Skateboarding Cranes printed skirt. With a clever double layer, the contrasting Indigo Stripe...
Twinkle Toes! In a colourful Frugi Fairisle design, these soft Hygge High Knee Socks look super cute pulled up to the knees under skirts, dresses or shorts or for tucking under trousers for extra cosiness - ideal for keeping your little one snuggly in...
Make sure your little lamb is warm and cosy this wintertime with our brand NEW Icicle Intarsia Hat! In a lush Jade Green, this bobble hat has a fun Festive Sheep knitted design and a contrasting Topaz Blue pom-pom perched on the top. Pair with our matching...
Our beautiful Immy Woven Dress is perfect for parties and special occasions! With pretty gathers around the waist, this summer dress has a cut away detail on the back with button fastenings at the top creating a gorgeous shape that's perfect for the warmer...
Nee-Naw! Nee-Naw! Firefighter Dog is on the case, driving the bright Tango Red Engine applique on the front of our brand NEW Ira Interactive Applique Top! Can you find Firefighter Cat sat in the back of the Engine? Pair this long-sleeved top with our...
In a classic Indigo Stripe design, this Iris Top from our Frugi Bloom collection is super versatile and easy to wear. With a clever double layer, this super soft boxy top has an integrated vest underneath with low armholes for easier breastfeeding, simply...
Great for keeping up with your kid's summer adventures, our brand NEW James Applique T-Shirt has a flamin' cool Dragon, Shark or Croc applique that wraps around to the back! Layer with our Stripy Shorts for a ready-for-anything summer outfit.Made from...
Welcome to the magical land of nod where fire-breathing dragons fly through the clouds past colourful rainbows! Our super soft Jamie Jim Jams are the perfect companion for your little one to snuggle into at bedtime. With raglan style long sleeves, these...
Ahoy! Your little one will be ready for their summer adventures in this super comfy and relaxed fitting Jay Jumpsuit, perfect for warm summer days. Ideal for layering or for wearing on its own, this jumpsuit has a fab elasticated neckline and leg cuffs...
Add some star power to your little rockstar's wardrobe with our slim fitting Jordan Printed Jeans! Laser printed in a fun Small Star design, these jeans are great for pairing with our Alfie Applique Top to create a fab festive outfit that's great...
Fang-tastically soft and snuggly, this long-sleeved Jude Jumper from our BOO! collection makes a warm and cosy companion for your kid's adventures! Layer this sweatshirt over tops, joggers, jeans or dresses to create an autumnal outfit that's...
A gorgeous and super comfy all-in-one outfit! This brand NEW Juniper Nursing Jumpsuit from our Frugi Bloom collection has a flattering wrap style top with a mock-layered panel underneath that can be moved to the side for comfortable feeding. With an elasticated...
A winter update to our best-selling summer style, this brand NEW Jura Jumpsuit from our Frugi Bloom collection is a relaxed and super comfy all-in-one maternity outfit! With a flattering wrap style top with a mock-layered panel underneath that can be...
This NEW long-sleeved Kai Kimono Babygrow, from our super cute My First Frugi collection, has a kimono-style wrap with front popper fastenings that allows you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet...
For the ultimate in maternity comfort, this relaxed-fit Katie Knitted Dress from our Frugi Bloom collection is beautifully soft and has plenty of room for your growing bump! In a gorgeous Indigo Fairisle design, this raglan sweater dress is perfect for...
Knee-sliding. Running. Cartwheeling. Hopping. Roly-poly-ing. These ready-for-anything Kieran Kneepatch Joggers have Rainbow powered knee pads, making them the perfect companion to keep up with your little adventurer! Great for pairing with our fun and...
Join the polka dot party this summer in our brand NEW Kiki Hotchpotch Dress! Do you love gorgeous Rainbow designs in super soft and floaty fabrics? Then this truly is the ultimate Frugi dress for you and your little one.Twinning: Great for sibling matching...
Stay hydrated for even longer with our brand NEW 700ml Large Splish Splash Bottle, a sustainable choice to avoid single use plastic bottles! Great for long days out or for back to school, these fit perfectly in the side pockets of our Adventurers Backpack....
Get ready for sports days in the garden in our brand NEW Laurie Shorts, great for keeping your little one cool this warm summertime! In a fun and colourful Fun At The Games all over print, these cycling shorts are great for pairing with our coordinating...
With gorgeous 3/4 length wide legs and a loose fit design, these brand NEW lightweight Lexi Linen Dungarees are perfect for keeping your little one cool on warm days! Layer over our Pointelle tops for a ready-for-anything springtime outfit.Twinning: Great...
Bursting full of colourful fun, these soft and warm Libby Printed Leggings are ideal for layering under dresses, dungarees, skirts and tops to create ready-for-anything summer outfits!Made from 95% GOTS certified Organic Cotton Jersey and 5% stretchy...
In a super versatile and easy-to-wear Indigo Blue, this long-sleeved Liliana Top from our Frugi Bloom collection is a wardrobe essential and perfect for layering this chillier season! With a clever double layer, this top has an integrated vest underneath...
Our short-sleeved Lily Top is perfect for the warmer weather. In our fun Island Adventure all over print, this top pairs with our Calia Trousers for a relaxed, summery look!Made from 100% GOTS certified Organic Cotton Slub JerseyDrop shoulder style for...
Perfect for getting tiny explorers ready for the day ahead, our brand NEW Little Adventurers Backpack is the ideal size for all your little one's essentials! With a front snack pocket and large main pocket, this bag has an adjustable chest strap,...